The Playbook
$97
- The full 90-day plan, gym and home versions
- Video demos for every exercise
- Eat Like an Athlete eating guide
- Habit tracker
- Train on your own, no check-ins
Coached by Eche · Former D1 athlete
The Eche 90
90 days to stronger, leaner and more confident. Train like an athlete, not a dieter.
90Days
4Quarters
30–45Min workouts
10Founding spots
Chapter 1 · Where I come from
I learned discipline on a Division I court.
Before I coached anyone, I was the one being coached. Early workouts, film sessions, conditioning when your legs are gone. At that level, nobody cares how you feel. You show up, you do the work, and you get better.
Talent gets you noticed. Consistency keeps you on the floor.
Chapter 2 · Why I coach
Most people don't need more motivation. They need a system.
After basketball, I saw the same story over and over. People start strong in January, crash by February, and blame themselves. The problem was never effort. They never had a plan that fit their life or a coach who actually checked on them.
So I took what I learned as an athlete and built it for real life: short workouts, simple eating, and someone in your corner every week.
Chapter 3 · Your 90 days
Four quarters. One game plan.
Q1
Reset
Weeks 1–4Baseline test, simple eating rules and 3 workouts a week. We build the habit first.
Q2
Build
Weeks 5–8Strength and conditioning step up to 3–4 workouts a week. Your body starts to change.
Q3
Perform
Weeks 9–12Athletic conditioning and personal bests. You train like an athlete now.
Final buzzer
Retest
Week 13Repeat your day 1 test, take your after photos and see how far you came.
Every workout has a gym version and a home version, 30–45 minutes each.
Chapter 4 · Your move
Pick how much of me you want
The Eche 90
$397
- The full 90-day training plan
- Weekly check-in with my voice or video reply
- Weekday text accountability
- Plan adjustments each quarter
- All bonuses included
Founding Elite
$697 save $300
- Plan custom-built for your body and schedule
- Video call with me every 2 weeks
- Weekly check-in with my personal reply
- Priority texting
- All bonuses included
- In return: share your results and a testimonial
Eche 90 Elite
$997
- Everything in The Eche 90
- Plan custom-built for your body and schedule
- Video call with me every 2 weeks
- Priority texting
Bonuses: Day 1 Baseline Test, Eat Like an Athlete grocery guide, Faith and Focus Mondays, and the Results Week guide.
The Show-Up Guarantee
Do the work. Feel the difference.
Complete every workout and every check-in for your first 30 days. If you don't feel stronger and more consistent, you get a full refund.
Questions
Before you start
Will you call me every day?
No. Daily calls aren't what gets results. You get a weekly check-in that I personally review and answer, plus text accountability during the week. Elite clients also get a video call every two weeks.
Will you tell me what to eat?
Yes. You get simple eating rules and the Eat Like an Athlete grocery guide, and we adjust as you go. No starving and no crash diets.
I have a lot of weight to lose. Is this for me?
Yes. The 90 days are a strong start, and we build habits you can keep going after. If you have a lot to lose or any health conditions, check with your doctor before you begin.
Do I need a gym?
No. Every workout has a home version and a gym version.
Is this only for women?
It's built mostly with women in mind, and men are welcome too.
What happens after I pay?
Coaching clients hear from me within 24 hours to get set up and schedule a kickoff. Playbook buyers get the Playbook by email within 48 hours.
Final chapter · Yours
10 founding spots. Start before January.
Walk into the new year already 30 days in. I'll be in your corner the whole way.
